Toyota Infographic for Coffee Table Book

Toyota launched an interesting project that is a coffee table book about it’s Mirai hydrogen fuel cell car. We were approached to solve the challenge of visually depicting a “hydrogen grid” including everything from the renewable resources and fossil fuels, to the vehicles and even a futuristic utopian city where we all could live with green energy and environmentally friendly vehicles.

We decided to create an infographic style diagram to solve this complex visual and add flow to the story line in the book.

Toyota commissioned a renewable energy infographic showcasing hydrogen and electricity working in unison.

The goal of the project was to show that hydrogen and electrical power could work in unison in our future lifestyles. From wind energy to solar panels and green vehicles Toyota wanted to show how in future energy can be used for transportation and powering buildings.

Thanks for Brad and Nathan for the vision on this project and making it all come together!


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